Mac Indie Marketing Archive October 2009

Eleven really useful, free marketing eBooks

Following a tip on the MacSB list, I picked up copy of the ebook "MicroISV Sites that Sell" since it was on sale. It's pretty good, especially if you really just haven't given much thought to the message on your website and whom you are trying to reach. I really liked the section where it asks you to really try to identify who your potential customer is. I've picked up a lot of eBooks (usually for free) over the years, and while this isn't necessarily the best, I can recommend it.

However, I thought I would go through my collection of eBooks come up with some other recommendations for fellow Mac indie developers (and anybody else who is interested, since they can apply to all kinds of Internet-based businesses.)

All of these are free, though some need you to get on their mailing list.

(IMPORTANT: If you run across a free eBook download, you will often be asked to provide your email address. I suggest you set up a special email address just for your marketing downloads. While I've…

Continue reading Eleven really useful, free marketing eBooks
Oct 29, 2009 10:42 AM

View Comments

I'm turning this into a blog

I'm reading Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust (which I just added to the sidebar) and it's a great book. It has inspired me to add some more content to this little corner of the Karelia website and provide some more insight about marketing, from the perspective of the Indie Mac community.

To be a bit more clear about the intent of this blog, I've changed its URL; however the old url of http://www.karelia.com/marketing/ will still work as a shortcut.

I'm hoping to add more content here as I run across interesting ideas or see nice examples of other indie Mac companies and their marketing efforts. It's a huge market out there, and very hard for a Mac developer to get their stuff noticed. I am hoping that some of the insights that I pass along, further fueled by the discussion in the comments on these posts, will help us all out.

I should note up-front that I may be linking to commercial products, packages, training, and so forth from time…

Continue reading I'm turning this into a blog
Oct 29, 2009 9:12 AM

View Comments

© 2005-2010 by Karelia Software. All rights reserved. Sandvox, the Sandvox logo and icon, Karelia Software, and the Karelia Software logo are trademarks of Karelia Software. Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries, used with permission. All other trademarks belong to their respective owners.
Translate by Computer: English · Français · Deutsch · Dansk · Español · Português · Italiano · 日本語 · 简体中文 · 繁體中文