A Comparison of 16 Bulk Email Marketing Services

Thu, 21 Jan 2010 23:23:38 -0800

(If you are just arriving at this post, I recommend you check out my post from November suggesting that you set up a customer mailing list, and my post immediately following this one, You Should Have an Email Marketing List.)

This is a comparison of a 16 online email marketing services. With a little help, I dug up as many email bulk senders as I could, so that I could compare their prices. It's hard to compare these prices because their ranges never quite match, so I decided that putting them into a table form would be the best way to get an overview of the prices.

Nearly all of these services charge you a monthly fee, with a few offering discounts for annual or semi-annual plans. But there are two very different pricing models, which has caused me to break this down into two tables.

Note: These prices are current as of mid-January 2010. They will probably change! Be sure to verify prices by visiting the websites.

The first pricing model is per-subscriber. No matter how many emails per month you send out, you will be charged a fee based on the number of subscribers in your list. This means that if you only send a newsletter out from time to time, you may not be getting a good deal. If you send messages out frequently, then these can actually be quite nice.