Kevin Hoctor, No Thirst Software

Tue, 10 Nov 2009 15:24:05 -0800

I thought it would be educational for Indie Mac Developers, myself included, to interview fellow developers, over email, about how they do marketing. I am starting with Kevin Hoctor, whom I met in person at WWDC about two or three years ago. He is the President and Founder of No Thirst Software LLC, a software company started in October 2006 to help individuals improve their personal finances. Mr. Hoctor has a background in Computer Science and has been creating software for over 28 years. He is also a serial entrepreneur having started four other companies (!) prior to No Thirst Software. He writes about marketing and company design on his own blog, Entrepreneurial Seduction.

DW: Can you tell us some of the marketing activities you do?

KH: In previous companies I've owned, marketing meant a big budget, four-color trade magazine ads, bingo cards and cold calling for leads. Now, with the Internet as everyone's primary source of information, my marketing is much different. First and foremost, maintaining a clean website with a clear message is my priority. Almost any other marketing activity is going to lead people back to our site and it better not disappoint.