Hurdle 3: Converting to a customer

Thu, 10 Sep 2009 16:59:23 -0700

Provide actions for interest levels: Ready to buy, evaluating, or window-shopping. (The book Always Be Testing, listed in the Sidebar, has some good explanations of this.)

Improve your conversion rate: The slide showed this example. You can use Google Website Optimizer (free) or the Taguchi Split Test (included as part of StomperNet membership)