Making a Facebook Fan Page

Thu, 10 Dec 2009 11:47:34 -0800

I had read recently that it's a good idea to connect with people on Facebook. We've been using Twitter a lot (come follow @karelia!) but wanted to get more of a presence on Facebook as well.

I set up a facebook page for Karelia Software (If you are reading this please stop by and become a fan and write something on our wall!) and started looking around for ideas on what to put there. I've found a few Mac software companies, and some other organizations, with some interesting content, plus a bunch of ideas for making an effective Facebook page.

Why do all this?

Having a Facebook page for your company is a good way to connect with people who are interested in you. Yes, you should have a mailing list, and use Twitter, and hopefully an online forum or discussion email list. Facebook is just another channel. There are ton of people who are on Facebook constantly, so why not connect with them too?

When you make some update to your facebook page, your "fans" get notified of the update. So it's a good way to be noticed by your fans.