An Interview with Paul Kafasis, Rogue Amoeba

Wed, 07 Apr 2010 13:38:36 -0700

This interview with Paul Kafasis of Rogue Amoeba is the tenth in a series of interviews I've held with indie software developers about marketing Mac software. Previous interviews: Gedeon Maheux, Justin Williams, Gus Mueller, Daniel Jalkut, Rich Siegel, Oliver Breidenbach, Jacob Gorban, Jean MacDonald, and Kevin Hoctor.

Photo by Blake Burris

Rogue Amoeba makes cool applications like the home audio streamer Airfoil, Audio Hijack Pro, the Radioshift audio recording tool, and the audio editor Fission. Paul Kafasis, whose title is CEO/Lackey of Rogue Amoeba, was kind enough to talk about marketing from his perspective.

While not in front of a computer, which he admits happens too infrequently, Paul enjoys/suffers through distance running, reads voraciously, and attempts writing humor. He can be found on Twitter as @PBones.

DW: First off, can you explain what you do at Rogue Amoeba?

PK: I handle the myriad tasks that let our top-notch programmers keep programming. That's a litany of things, from marketing and PR to interviews to all sorts of boring paperwork. Probably what I enjoy most is product design and development, working with our coders and designer to determine what we'll include in a new app, or an update. This sort of process takes knowledge gained from talking to customers, reviewers, reporters, and more, and distills it down, to shape what the future will be. I find that fascinating, and rewarding.