Rich Siegel, Bare Bones Software

Mon, 18 Jan 2010 21:08:34 -0800

This interview with Rich Siegel, President/CEO of Bare Bones Software, is the fifth in a series of interviews I've held with indie software developers about marketing Mac software. Previous interviews: Oliver Breidenbach, Jacob Gorban, Jean MacDonald, and Kevin Hoctor. (Is there an indie developer/company you'd like to see featured here? Leave me a comment and I'll do my best to feature them!)

Rich Siegel is the founder and, after all these years, still the President/CEO of Bare Bones Software, known for its long-standing BBEdit and more recent Yojimbo. He lives in Rhode Island with his family, including four parrots (two of whom he claims are "too smart for everyone's good"). Like most indies, Rich works out of a home office, which presents interesting opportunities and challenges. He enjoys music and can claims to be able to use dangerous power tools without injuring himself or others. His personal website is absolutely not www.richsiegel.com.

I cornered Rich over email and managed to get some of his thoughts about marketing.