Eleven Tips on Writing Press Releases Effectively for Marketing Your Software

Mon, 21 Dec 2009 16:47:50 -0800

Here's a quick post with some suggestions for press releases. I hope they are of use. Please leave any comments afterwards about your experiences or ideas.

1. Make your press release interesting enough that people will want to publish it.

When you publish a press release, some websites will just automatically pick it up and publish it as-is, even if it's not that interesting. However, you should try for more than that — the more respectable publications will only pick up the interesting stories, so give them something to write about! This goes for Twitter also; if you have an interesting story, people will tweet about it!

2. Topics for a press release

Obviously when you release a new app, you'll want to send out a press release. But there are so many more opportunities to do something newsworthy and announce it. Updates to existing software titles. Announcements of new people on your team. A special sale (especially if it's interesting somehow). A milestone you are celebrating. A charity drive. A bundle you are participating in. Announcements of upcoming events. The launch of a new website. An award you have just won. The availability of a new downloadable item that complements your product. A new or updated SDK for your application. A really big new client who has started using your software. A give-away (software or otherwise) you are doing.