Oliver Breidenbach, Boinx Software

Tue, 08 Dec 2009 08:09:07 -0800

This interview with Oliver Breidenbach, CEO of Boinx Software, is the fourth in a series of interviews I've held with indie software developers about marketing Mac software. Previous interviews: Jacob Gorban, Jean MacDonald, and Kevin Hoctor.

Boinx Software was founded in 1996 by brothers Oliver and Achim Breidenbach. With Achim as the master mind developer and Oliver the marketing genius, they set out to change the world with OpenDoc components — an effort thwarted shortly before the first products shipped by the sudden death of OpenDoc. To recover their losses, the brothers decided to venture into web application development until users could use Apple's next generation OS in their daily lives. In 2002, Boinx Software shipped its first Mac OS X application and has won three Apple Design Awards since. With a talented team of currently 18 people, Boinx Software creates and sells software for creative users, including FotoMagic, iStopMotion, and BoinxTV.

Though I had met many of the Boinx folks at Mac-related conferences in California, I got a chance to visit Boinx's headquarters last summer when I was vacationing in nearby Munich, Germany. This interview, however, took place more recently — and over email.