Give Your App to Apple Employees

Wed, 18 Nov 2009 11:29:00 -0800

One great way to get some exposure to your application is to get it in front of as many Apple employees as you can. Ideally, give your program away! Apple employees would include, say, engineers or administrative assistants or in Cupertino, who might enjoy using your program but were probably not going to be buying it anyhow. (But if you application is cool, they will talk about it inside and outside of Apple!) Other apple employees who might pick up your program are the sales engineers, whose job it is to help clients set up their Macs. If they are familiar with your software and it will solve a problem for their clients, you might get a recommendation — maybe even a big one. And of course there are hundreds and hundreds of Apple employees who work at the retail stores. These people are talking to Mac-using people all day, and if they happen to know and like your software that can help the customer do what they want, of course they will recommend it! We've gotten plenty of notes from people, for example, who wound up buying Sandvox because somebody at the Apple store suggested they check it out when they discovered that iWeb wasn't powerful enough for them.