The Importance of Blogging

Thu, 03 Dec 2009 10:07:40 -0800

Some recent discussion on the MacSB discussion list prompted me to write a few words about the importance of blogging as a marketing tool.

I've mentioned blogging in previous posts here, and it came up as a marketing idea in a recent Mac SB thread. A couple of negatives suggested about blogging is your customers may not know what a blog is, or that your niche is so narrow that there isn't much you can post about regularly.

I believe that these negatives are far outweighed by the positive aspects of blogging. Especially when you consider that the potential audience for a company/product blog are not your current or potential customers (who would be wandering around on your website), but searchers — and, via extension — the search engines.

Let's look at this this way. People are out there, searching for what you have to offer. Perhaps most of them are using really obvious terms, and in your keyword research, you've made sure that your product's home page works in those terms into the tag, the meta description, the and headings, and the rest of the body text. That's great, and this will help people find you who are using the obvious keywords for a search.