An Interview with Gedeon Maheux, the Iconfactory

Tue, 02 Mar 2010 21:51:45 -0800

This interview with Gedeon Maheux of the Iconfactory is the ninth in a series of interviews I've held with indie software developers about marketing Mac software. Previous interviews: Justin Williams, Gus Mueller, Daniel Jalkut, Rich Siegel, Oliver Breidenbach, Jacob Gorban, Jean MacDonald, and Kevin Hoctor.

I'm sure everybody reading this blog knows about the Iconfactory, a design/software company based in North Carolina (with branches in California and Sweden). While fellow developers probably know (and look up to) Craig Hockenberry, inventor of the CHOCKLOCK, I thought it would be best to talk to Iconfactory's main marketing person, Gedeon Maheux, about how this über-cool icon design, icon, and Mac/iPhone software business gets the word out about their products. Ged blogs and tweets, of course.

DW: Can you start by telling our readers about the kinds of marketing activities you do at the Iconfactory?

GM: We've experimented with different types of marketing over the years, but the tried and true ones that work best for us include: