Customer Mailing Lists

Wed, 04 Nov 2009 10:43:13 -0800

In the last couple of days I received newsletter-type emails from Second Gear Software, makers of Today and Check Off, and Like Thought, makers of Opacity (which I have to just rave about every chance I get!) and Lexicon. We also just sent out our newsletter (which we do about every month or so), so this inspired me to write a post about customer mailing lists.

Back in the Watson days, we didn't collect email addresses from people when they purchased the software, nor did we have an email list for general interest, in case people wanted to just stay up to date with what we were doing. At the time it didn't even occur to me to set this up, but later I realized that it was odd that I had no way of contacting our customers or prospective customers.

So when we started to go public about Sandvox, before its launch, we set up a mailing list so people could find out when the product was available. Once the application launched, many of them bought the software — at a special price just for members of the list, of course.