Eleven really useful, free marketing eBooks

Thu, 29 Oct 2009 10:42:15 -0700

Following a tip on the MacSB list, I picked up copy of the ebook "MicroISV Sites that Sell" since it was on sale. It's pretty good, especially if you really just haven't given much thought to the message on your website and whom you are trying to reach. I really liked the section where it asks you to really try to identify who your potential customer is. I've picked up a lot of eBooks (usually for free) over the years, and while this isn't necessarily the best, I can recommend it.

However, I thought I would go through my collection of eBooks come up with some other recommendations for fellow Mac indie developers (and anybody else who is interested, since they can apply to all kinds of Internet-based businesses.)

All of these are free, though some need you to get on their mailing list.

(IMPORTANT: If you run across a free eBook download, you will often be asked to provide your email address. I suggest you set up a special email address just for your marketing downloads. While I've never gotten actually spammed, some of the marketers who are offering goodies tend to be a weeeeeee bit heavy on the hype — you'll come to recognize the Impact font, the loooong sales letters, the yellow highlighting, and so forth. So it's nice to be able to keep your real address separate!)