Karelia Software

Enabling the Google integration tools of the Pro Edition allows you to maximize the visibility of your site and understand who's visiting it, where they're coming from, and what's attracting them. (Google account required.)

Google Webmaster Tools: Using Google Webmaster Tools to verify ownership of your website with Google is the first step toward understanding how Google's bots evaluate your website. From there you can configure how your website is indexed and notify Google of pages that are particularly important. Websites that generate a Google Sitemap will be more accurately indexed, which may improve your page ranking. The Pro Edition builds a Google Sitemap for you and then updates it every time you change your site, letting you focus on content rather than administrative upkeep.

Google Analytics: To gather data about your website and its visitors, Google Analytics is essential. An especially effective tool for organizations and businesses that want to maximize the return on their website investment, Google Analytics can provide GeoTargeting information about where visitors to your site come from, E-commerce Tracking to help trace transactions to specific promotional campaigns, AdWords integration, and many other tools.