October 2010
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Greetings from Karelia Software!

iMedia Browser Update Now Available

iMedia icon

We are pleased to announce the release of version 1.2.3 of our free iMedia Browser, a stand-alone utility that gives you fast access to your photo, video, music, and bookmarks libraries.

This is a minor update, with the main feature being support for Aperture 3. We’ve fixed a few other issues, especially with how the application handles updating itself if you choose to access the iMedia window via a small icon in the menu bar rather than the dock.

Download iMedia Browser 1.2.3

This will probably be the last update to iMedia 1.x. But don’t be sad — we are very close to releasing a completely new iMedia Browser, that will be tons faster and browse some interesting new sources of media. It will be freeware as well, and we’ll be sure to let you know when it’s ready.

Metadata Explained

Many people with websites are completely unaware of the value of website meta information. It just sounds so blasted technical, doesn’t it? But, if you take a few moments to learn how it can greatly influence the number of “hits” to your website, you’ll be glad you overcame that hurdle.

What exactly is meta information? These are elements within the construct of every web page that allow search engines to correctly categorize each page. Who cares? You do. Fortunately, Sandvox’s Page Details editor makes it easy for you to take advantage of these elements.

The window title is simply the title of the page as it appears at the top of your browser window. More importantly, it is the top line you will see for each result when you search for a specific key phrase within a search engine. Each search engine displays it underlined and in blue.

What should you put into your window title? Google only allows 65 characters before the title is truncated with ellipses (…). Testing has conclusively demonstrated that we are less likely to click on search engine results with ellipses. So ideally get as close as you can to the magic number without exceeding it. Those 65 characters are valuable real estate. Take a look at the following examples:

'Mac Web Site Builder — Mac Web Site Builder & Hosting — Make...' vs. 'Website Creator for Mac: Sandvox. Build a site that gets noticed.'

Which would you likely click on? If you are like most people, you would select the one that offers a compelling reason to click, even if it is lower on the results page.

Page details from Sandvox window That brings us to the meta description. It defines the two lines beneath the title on each search engine page. It is in black type and runs to about 150 characters. Here you have a valuable opportunity to present an incentive to click — an attractive price, awards you have won, or whatever else would convert the site searcher into a site visitor. Not only will Sandvox allow you to freely alter those inputs, it also has a character-counter to let you know when you have exceeded the limit for each. By the way, you will want the title and description to be unique for every page.

Like the title, any search terms used to find the page will be presented in bold-faced type. Do you think those search terms are an important component of window titles and meta descriptions? Absolutely. While it is possible to rank highly without using them in either the title or description tags, you definitely get positive points for incorporating the terms in each. Just remember, use the term only once, no more.

Another misunderstanding occurs with keyword meta tag. This is not to be confused with the keywords or search phrases people use to initiate a search on an engine. Google no longer even indexes the meta keyword tag. While the keywords can sometimes be useful for other purposes, don’t worry about them for search engine optimization.

Read about Sandvox’s “Page Details” editor, where you can enter metadata for your page.

New Sandvox Design: Sugar

Sugar Design (red variation) Those of you looking for a new, content rich design will love Behind The Rabbit’s newest creation. “Sugar” does a wonderful job of recreating the company’s own successful site, offering it in four colors: red, green, blue, and orange.

Some designs are more conducive to blogging than others. Sugar makes it easy and effective. Whether you want text, a photo, a YouTube video, or any combination, it’s a snap with this clean and elegant design.

The white background, rounded corners and shadowed photo boxes lend a subtle air of professionalism. There are 8 options for the header, and you can easily personalize them with your own graphics. Of course, your custom logo is supported, too.

Sugar is bright, crisp and will certainly enhance your message. Price: $9.00. Check it out!

In This Issue

  • iMedia Browser Update
  • Metadata Explained
  • New Sandvox Designs
  • Websites of the Month

Application Downloads

Download iconSandvox 1.6.7

Download iconiMedia Browser 1.2.3

Other Downloads

(Only for our newsletter subscribers)

Download bonusesSandvox Bonus Designs

Download“77 Ways to Get Traffic” eBook

Sandvox Design Providers

Get the latest updates from all design providers

Sandvox Sites Directory

Examples of Sandvox-Built Websites contributed by people like you

On the Social Networks

Twitter: Follow @karelia

Useful tidbits posted frequently!

Become a fan of Karelia and join Sandvox group

Facebook-exclusive Sandvox discount!

Yahoo Groups:
Join our Sandvox Group

Connect with other Sandvoxers!

Training DVD Sandvox Video Training

A step-by-step screencast tutorial. Nineteen chapters, two and a half hours.

Learn More

Sandvox Websites of the Month

This is the latest in our newsletter’s monthly feature that spotlights a few Sandvox-created websites that we think show off the application’s features well. We hope these examples will provide some inspiration for your own Sandvox site!

If you would like to have your website considered for our Websites of the Month spotlight, just choose “Submit to Site Directory...” from the Site menu in Sandvox, and fill out the details about your site (or sites). Doing so will get your website listed on SandvoxSites.com, and we may choose to feature your site in a future mailing of our newsletter.

One of the most interesting characteristics of the Internet is the ability to publicize esoteric and innovative ideas and companies. How else could Karen Reichardt possibly be expected to present instructions on how to sew the outfits for the 2012 National Square Dance Convention? With Sandvox “Expansion,” she has been able to provide unlimited updates to all of those looking for this very specific information for three years prior to the event!

Roberto Franceschetti of Longwood Florida, together with Sandvox Pro, gives us another example of a well-developed, yet simple design that perfectly enhances the benefits of a single product we all could use. It has been estimated that a company employing 2000 people will spend $100,000 per year just dealing with spam. SpamFilter ISP addresses essentially one product and delivers the information in a cogent and compelling manner.

Congratulations to this month’s featured websites!

See you in the Sandvox!