Knowing and understanding how to make your website attractive to search engines (optimizing it) can mean the difference between a website that's listed on the first page or two and one that's buried somewhere on the fifth or tenth page of Google or Yahoo!'s search results.
At Karelia, we want to do more than help you build a great website. We want to help you get your website noticed so you get as many visitors to it as you can.
So, while you focus on the design and content of the site, Sandvox is designed to work behind the scenes - automatically organizing your site and page content to use a structure that helps the search engines find the most important content; such as the title of your pages. And when you add images to your site, Sandvox allows you to indicate the content of the image as text so the search engines can “see” that content as well. After all, the more relevant content your website can expose to search engines, the better your chances for ranking well with them.
Here are some resources on Search Engine Optimization:
- Search Engine Optimization · Wikipedia
- Getting Your Website Noticed
- Introduction to SEO | The Nonprofit SEO Guide
- Introduction to Search Engine Marketing - SEO Logic®
- Google Webmaster Central Blog
Expand Your Site's Reach
Sandvox gives you even more options to make sure your website is found by Google, the most important search engine at the present time.
By registering your website with Google Webmaster Tools, you claim ownership of your website so you can manage how Google sees your site. This verification process is already integrated into Sandvox.
By incorporating a Site Map into your website — by clicking a single checkbox — and registering it from within Google Webmaster Tools, your content is automatically registered and ranked for importance with Google. Google uses your site
map to generate "SiteLinks," a small list of the main pages in your site that it may display along with your website information in some cases.
By making use of Google Analytics, you let Google track visits to your website so you can analyze how people are finding you and whether or not your web pages are effective. This powerful tool is provided by Google for free, so if you're interested in tracking your visitors, this is the easiest way to get started.
Download a trial version of Sandvox today, and see for yourself just how easy it is to build a website that gets noticed — by your visitors and by search engines.